University of Hagen
Germany
Work
Education
Fernuniversitat Hagen Fakultät für Wirtschaftswissenschaft
Germany
Dr. rer. pol.
Publications
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping
Electronic Commerce Research
journal-article
From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management
Journal of Consumer Behaviour
journal-article
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers
Journal of Consumer Behaviour
journal-article
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors
Electronic Commerce Research
journal-article
The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
Journal of Marketing Analytics
journal-article
The Automation of Science? Possibilities and Boundaries of AI Applications for Conducting Systematic Literature Reviews
International Journal on Artificial Intelligence Tools
journal-article
Introduction: online grocery shopping – current and future challenges and opportunities
Electronic Commerce Research
journal-article
Sustainability meets metaverse: A conceptual framework of sustainable dimensions of the metaverse
Journal of Consumer Behaviour
journal-article
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping
Electronic Commerce Research
journal-article
Correction to: Variable science mapping as literature review method
Journal of Marketing Analytics
journal-article
Variable science mapping as literature review method
Journal of Marketing Analytics
journal-article
AI meets academia: transforming systematic literature reviews
EuroMed Journal of Business
journal-article
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?
Electronic Commerce Research
journal-article
How to reduce termination on freemium platforms-literature review and empirical analysis
Journal of Marketing Analytics
journal-article
How to reduce termination on freemium platforms—literature review and empirical analysis
Journal of Marketing Analytics
journal-article
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?
Electronic Commerce Research
journal-article
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?
Electronic Commerce Research
journal-article
Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand
Advances in National Brand and Private Label Marketing
book-chapter
Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands
Advances in National Brand and Private Label Marketing
book-chapter